I think emotionally and work rationally, pulling from experience across brand, visual, and product to find through-lines which support a cohesive visual language. My focus is in brand, specifically designing across tone, identity, web and overall postioning. I’ve worked across consumer brand, corporate, tech, hospitality and healthcare spaces, ranging from start-up to agency. I’ve helped build brands into Inc. 5000 companies. In practice, I operate from a place of low/no ego with a focus on client and project outcomes. 

I have deep knowledge & experience in web3/dWeb (decentralized web), hype culture, and ever changing design space. I have parallel interests in trend forecasting and brand/consumer psychology.

In another life I’m a Sommelier or caretaker to a cat sanctuary.

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Selected Clients: Ethereum Foundation, Protocol Labs, Texas Blockchain Council, Flowcode, Hilton, Pfizer, Supreme.